Boutique & Beauty Bar: Recipe for a Unique Shopping Experience

There’s always a risk when you create something new. Will people like it? Will it succeed? Will it be worth it?

When Madonna and Co. re-launched in Mid-town East Side, (bordering on the Upper-East Side) from our former location in Soho, we emerged as a different entity, incorporating what made us great in the past, but with new additions. We were more.

In addition to our new location on 60th street, we opened a full service salon and beauty bar within the store, bringing to a life a completely unique shopping experience.

Fashion and Beauty: An Innovative Convergence

The inclusion of the beauty bar inside our boutique converged the worlds of fashion and beauty in a way that’s never been done. For the first time, women have the opportunity to receive comprehensive beautification in a one-stop shop.

Bringing together fashion and beauty as we have done was not without risk, but innovation always involves a leap of faith. New creations don’t arise from the ether. Innovation comes as the result of unique combinations, whether it be a boutique and a beauty bar, our designs and exclusive designer capsule collections, or glam and chic, etc. Creating one-of-a-kind experiences from unique combinations is what Madonna & Co. has always done.

Our willingness to break barriers and defy categorization is what makes our selection of fashion and accessories so vibrant and original. All of the clothing in our store has been designed and hand picked from collections around the world. By dealing with the designer themselves and direct with our factories, we are able to offer luxury items at affordable prices.

The vast selection of unique affordable clothing featured in our shop is what makes us the best NYC boutique operating today. By shopping at Madonna & Co., you receive the peace of mind in knowing that you’ll never cross paths with someone wearing the same outfit; one-of-a-kind, wearable and affordable clothes for independent woman is what we do.


Community of Independent Women

While the ability to get a full-service haircut, styling, and complete makeup treatment in the same place where you find all of your exclusive designs and luxury clothing is extremely convenient, the impetus behind opening the beauty bar had more to do with community than convenience.

We wanted to create a space where independent women from all walks of life and ages could come together to shop, socialize, and express their femininity. We imagined a world where the social aspects of a salon coalesced with the activity of shopping. Our love of fashion and beauty led us to invent a world that unites these spheres and offers women a place to have fun and engage in a dialogue about fashion and style.

At Madonna & Co. we believe in creating a personal style. We see it as our job to assist women in crafting their own individual aesthetic. Every woman that walks through our doors is a unique assemblage of beliefs, values, and traits. Her aesthetic preferences are a function of her entire worldview and identity.

Creating the perfect outfit involves a translation of sorts. Our aim is to help the women who shops in our store translate their core identity into an aesthetic that embodies and represents who they really are and how they feel. Every woman who comes into our store receives a unique treatment that results in a unique style – whether her preferences lean towards glam, chic, posh, or edgy.

The beauty bar allows us to take the crafting of a unique style one step further. In addition to helping women find their dream new fashions, our stylists bring years of experience and knowledge to the table, assisting women realize their dream hairstyle!

We offer every customer a free consultation at the salon and beauty bar before her first appointment. This consultation gives us the chance to learn about what the specific customer likes about her hair or makeup styling and what she’d like to change. Our stylists and make-up artists will then present some possible ways to enhance the aspects of her appearance that the customer would like to shake up.

While our head stylist is an expert in all types of hair, her specialty is curly hair and we call her “The Curly Hair Expert.” Our custom line of No Frizz Miracle Gel – designed specifically for curly hair – mirrors this focus.


Come Join our Community

What are you waiting for? Come join in on the fun! Today’s the perfect day to unleash the beauty within you and find that perfect outfit you’ve been longing for.

Booking an appointment at the salon and beauty bar can be done either by phone or via or on our new on-line store, for your convenience.

We also provide off-site makeup & hair services as well and can help you plan the perfect party or host all kinds of events in our luxurious boutique, including bridal/baby showers, fashion product launches, etc.

So come on down today and introduce yourself!

This is a Sponsored Post.

Valentia Night Revive Retinol Serum – Review


I received this product free for purposes of my review. All opinions are my own.

It’s just so much fun that the Valentia brand is named after The Roman Goddess of healing, Valentia. She relied on nature’s gifts to heal the citizens of Umbria. And that is what Valentia does as well. Valentia Skin Care products have been formulated with natural and organic cosmetic ingredients that will repair and protect the skin. Their products are free of toxins and paraben-free.

And they work great for me. I have tried several Valentia products and every one of them has been wonderful. Both gentle on my skin and effective. The perfect combination in facial products.

This time I got to try Valentia’s Night Revive Retinol Serum. A transformative retinol serum that fights wrinkles and provides hydration, for visibly smoother, rejuvenated skin.

This Retinol Serum Will:
– Diminishes wrinkles
– Stimulates collagen
– Improves skin tone
– Manages breakouts
– Conditions skin

Specially selected ingredients work together to achieve optimum results.


– Retinol (Vitamin A): Works at the cellular level to stop winkles, manage breakouts, and evens out skin discoloration.

– Vitamin C: Guards skin against environmental free-radicals to prevent premature aging.

– Vitamin E: Provides intense hydration to diminish the drying effects of retinol.

– Squalane: Derived for pure olive oil to soften and condition delicate skin.



As with all Retinol Serums, you don’t want to use it every day. I did this without thinking with this serum and used it 3 days in a row, the 3rd day my skin was just a tad irritated. Nothing terrible, but then I remembered reading on the bottle that I probably only wanted to use this a few times a week or every other day at the most. I dropped back to every 3 days and the results are way better – and non-irritating.

I use it in the evening before applying my nighttime moisturizer. It helps my skin absorb my moisturizer better for softer and more moisturized skin. Just don’t use it every day.

This is another great product from Valentia!

Purchase some for yourself at Amazon or from

Follow Valentia’s Instagram and Facebook for product updates and beauty tips.

Vibrance Healthy Hair Vitamins – Review & Discount

I received this product free for purposes of my review. All opinions are my own.


I just love beauty products! I love trying out new nail polishes, new hair styles, and new makeup! What’s even more important than having fun with my beauty products is maintaining healthy nails, healthy hair, and healthy skin.


These Vibrance healthy hair vitamins are designed to help me maintain healthy hair. Because styling my hair is no fun if I’m fighting with hair that just isn’t in good shape.

Each soft capsule is packed with 23 vitamins, minerals, and herbs, including Biotin and OptiMSM®, that revitalize your hair from the inside. These nourishing ingredients support the growth of thicker, longer, and stronger hair.

Vibrance products are made in the USA without any extra fillers, binders or junk. They use only the purest and most potent natural ingredients. And they’re gluten, wheat, and dairy free!


Plus they have a 90 day guarantee. You can purchase these vitamins at their online store or at


And, they have a special promo on their vitamins. You can get a bottle for just $5! Check out their giveaway here, and try these out yourself.



Side note: Capsules use fresh and natural ingredients, and may have a “smell”. They recommend airing out the bottle for a few seconds for the smell to go away. I’m glad I knew this when I first opened my bottle, because it did not smell good! After leaving it open for a minute or two it was fine though.

Also, if you don’t like taking pills the contents of the capsule can be opened and put into a smoothie! I don’t really drink smoothies so I haven’t actually tried this, but it sounds like a great idea for if you’re not wanting to swallow a capsule.

My hair is pretty good and I was already using a vitamin with biotin before this, so I wasn’t expecting dramatic results. They say to try it for 30 days to see results, I’ve been using it for about 20 days now and haven’t really noticed a difference in my hair, which means that it’s definitely as good as the product I was using previously.

My hair is still soft, shiny, and strong. It’s ready to go for any way I want to style it!

What I really like about this product is that it’s made in the USA and it doesn’t have extra fillers or binders. I’m pretty sure my previous vitamins have fillers and binders and gluten. With Vibrance I don’t get any of these, and I still get the benefit of great hair! And it’s quite nice to know more about the vitamins that I’m taking.


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Smart Stuff Sunscreen Review

I received a free product for purposes of my review. All opinions are my own.


We love our end of Summer family vacation at the beach and this sunscreen arrived just in time for me to test it out on our many days of sun and sand. A good sunscreen is an important beach essential. So, I was pretty excited to try out SMART STUFF sunscreen.

SMART STUFF™ products are all natural and effective for children and adults alike. They are also environmentally friendly.  A portion of the profits from SMART STUFF goes towards supporting Luv Michael, a non-profit dedicated to educating, training and employing individuals with Autism.

In fact, doctors Lisa A. Liberatore, MD and Dimitri N. Kessaris, MD have an autistic child who was the inspiration behind them creating the SMART STUFF brand.

As physicians, they understand a product’s effects on a molecular level. As parents, they simply won’t compromise when it comes to health and safety of their family and friends. SMART STUFF was born from necessity, and based on one simple concept: well-designed products should work great day in and day out without compromising your health. Sounds great to me!

I got to try out SMART STUFF 30 SPF Mineral Sunscreen.


This sunscreen is water resistant – for 40 minutes, but if you’re not in the water you can wait about 2 hours before you need to reapply (depending on your skin). Water resistant is an essential to any sunscreen on the beach, since we spend a large portion of our time surfing the waves.

I like that this SMART STUFF sunscreen has no synthetic chemical sun filters, it’s non-whitening, free of parabens, PABA, Petroleum, Phthalates, and Gluten. And it’s also eco-friendly and bio-degradable. And it’s made in the USA.

I think it smells like basically nothing, but both of my girls complained about the smell. I think they’re just used to the usual sunscreen smell and this one is different since it’s mineral based. Honestly, once I rub it in, I don’t notice it at all (unlike traditional sunscreen).

It takes a little extra time to rub in – if you don’t take the extra time you’ll look white for a little while, so just rub it in a bit longer. And, it’s impossible to rub in if you’re wet, or close enough to impossible that it’s just not worth it. You’ll want to towel dry before reapplying if you’ve been swimming. The first time I tried to reapply, I had some very white-faced children because it just didn’t rub in on their wet faces. I learned my lesson and dried them off the next time and it rubbed in just fine. It’s not sticky and doesn’t seem to make my skin as oily (especially my face) as my usual sunscreen.

For an SPF 30 it seems to last a long time and I’m very pleased with the sun protection it provided me and my children. We spent many hours in the sun, reapplying as needed, and it worked better than I expected. Actually, I think it worked just as well or better than my usual sunscreen.

If you have sensitive skin, or just don’t like the chemicals in traditional sunscreen, you should give SMART STUFF sunscreen a try.


“Sponsored Post”

Valentia Pure Glow Brightening Moisturizer – Review

I received this product free for purposes of my review. All opinions are my own.


Valentia Pure Glow Brightening Moisturizer – A lightweight fast absorbing cream that illuminates skin while providing all-day hydration.

This Brightening Moisturizer Will:
– Lighten dark spots
– Restore skin radiance
– Even skin tone
– Diminish fine lines
– Provide all-day hydration

Specially selected ingredients work together to achieve optimum results.


– Botanical Hyaluronic Acid: Floods skin with moisture, supports skin elasticity, and plumps skin from within.

– Kojic Acid: Controls melanin production and prevents dark spots.

– Ginseng: Boosts skin firming collagen, fights wrinkles, and gives the skin a brighter and more energized look.

– Safflower Oil: Repairs skin’s natural moisture barrier and provide superior skin protection.

– Shea Butter: Infuses skin with a myriad of vitamins and nutrients for superior skin hydration and nourishment.


I just love Valentia! I’ve liked every product of theirs that I’ve tried and this one is no exception. It is lightweight, absorbs quickly, and is easy to rub on to my face. The bottle is easy to use, and I don’t have any trouble getting exactly the amount of moisturizer that I want to use.

I can apply makeup over this moisturizer without a problem and my face stays moisturized throughout the day.

It has practically no scent, which I just love in my facial moisturizer.

Valentia uses natural ingredients and the Valentia Pure Glow Brightning Moisturizer is working great on my skin. My face is moisturized, soft, clear, and bright. I’m loving this moisturizer.

For beauty tips and ideas you can check out Valentia on Instagram and Facebook.